The process to determine future hosts of the men and women’s Rugby World Cups have officially kicked off with the start of the dialogue phase, enabling interested nations to start preparing bids that are great for hosts and the sport.
World Rugby is running an innovative integrated process to determine hosts of the 2025- and 2029-women’s events, and the 2027- and 2031-men’s events. The approach will provide the sport with hosting and revenue certainty for the game over the next 10 years, in line with the ‘game-changer’ objectives of its new strategic plan.
With collaboration and transparency at the heart of the process, the three phases – Dialogue, Candidate and Evaluation – will, for the first time, facilitate bespoke bids that optimise the objectives of the hosts and the global development of the sport.
Underscoring World Rugby’s emphasis on transparency, the international federation’s Council will select the four future hosts at its Annual Meeting in May 2022 via an open electronic vote after considering a risk-based evaluation, rather than a recommendation, setting new standards in best-practice.
According to World Rugby, multi-nation bids are being welcomed.
World Rugby has paved the way for interested nations to enter the process with a running start, having engaged extensively with several member unions during a ‘Pre-Dialogue’ phase that has been designed to optimise knowledge and information transfer and therefore minimise overall bid costs.
World Rugby Chairman Sir Bill Beaumont welcomed the milestone: “Today represents an important milestone in the future of the sport and is a positive way to accelerate into 2021. We are hugely encouraged by both the interest and level of conversations to date, which reflects the attractiveness of this new approach.
“Rugby World Cup is all about unity and this process marks a bold, best-practice approach for the sport. By awarding four hosts at the same time, the sport will have long-term strategic certainty, enabling us to advance commercial and broadcast partnerships and maximise revenue for reinvestment across our unions and the wider game.
“It is also an accessible and inclusive process. It is important for everyone that the costs of bidding are minimised and therefore by jointly building bespoke bids we can ensure an approach that is good for nations and good for rugby, maximising participation, societal and economic returns for all.”
The last men’s Rugby World Cup in 2019 attracted the biggest-ever domestic broadcast audience for a rugby match of more than 54 million and a participation boost of over 750,000, while a recent Nielsen study confirmed it delivered a significant boost to national pride. Above all, it was a special event that united a nation through rugby, friendship, and celebration, delivering record social, economic and sporting benefits.
Rugby World Cup 2023 is being hosted by France and preparations are on track for a spectacular event for teams and fans.